Fast-growing fitness concept shreds into Tennessee, via East Memphis


When it comes to fitness and athletics, there’s a lot of competition: beating the other team, getting on the podium at a local 5K, achieving a new PR.

But, local trainer and entrepreneur Nicole Eason is currently interested in beating Milwaukee.

Eason and business partner Jeff Hall are planning to open the first Tennessee location of Shred415, a fitness concept based out of Chicago, in East Memphis’ Crown Centre.

Located at 6450 Poplar Ave. near International Paper Co.’s headquarters, Shred415…

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