When Honest Tea was established in 1998, the goal was simple: Create a healthy, organic drink with sustainability and transparency at the core of the business.
Two decades later, that hasn’t changed. But the market has — and the company needs to keep up.
That’s why the Maryland-based beverage maker is repositioning itself as a “health and wellness megabrand,” beyond the tea it’s best known for, said General Manager Clare Koller. Her mission? Make sure customers know its teas, kids juices,…
