A Cincinnati craft brewery is partnering with ridesharing startup Lyft to provide discounts to people who don't want to get behind the wheel after enjoying a few beers.
MadTree Brewing Co. is giving customers at its Oakley taproom coupon codes for 50 percent off their ride home on weekends throughout the month of October.
The partnership was born through a shared name: MadTree brews a beer called Lift, a German Kolsch-style beer.
To qualify for the discount, patrons must take a Lyft to the taproom…
