How Apple’s ‘Pay Later’ service could roil a $200B industry


Apple Inc.'s entry into the "buy now, pay later" game could be a boon for small businesses and a bane for competitors already in the space.

That's what analysts and investors were saying after the Cupertino, California-based tech titan (Nasdaq:AAPL) unveiled "Pay Later." It's a service that lets Apple Pay users spread payment for purchases into four equal payments over six weeks.

The stock of one major buy now, pay later player, San Francisco-based Affirm Holdings Inc., dropped 5.5% on the news…

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