Small, mid-size businesses in Jacksonville have a new choice for affordable health insurance


Florida Blue is addressing the affordability and pricing stability concerns of Northeast Florida’s small and mid-size businesses through a new health maintenance organization (HMO).

Truli for Health, an affiliate of Florida Blue, the state’s Blue Cross and Blue Shield Association, is designed to produce sustainably affordable coverage for employers as health insurance costs rise and smaller businesses in particular struggle to offer health benefits to employees.

“We want to give as many…

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