Barre3 acquires The Barre Code


A Portland, Oregon-based fitness group has made a major national play with an acquisition in Chicago.

Barre3 revealed Tuesday it has acquired The Barre Code, a Chicago-based chain that counts 21 locations. Terms of the deal weren't immediately disclosed.

The move makes Barre3 the largest women-owned omnichannel fitness brand, as it will run 185 studios nationally as well as a digital platform that serves customers in 100-plus countries. The term "omnichannel fitness" encompasses programs offered…

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