Boston Beer plans to launch three new categories of drinks in the year ahead, all of which will be marketed toward customers interested in health and wellness.
In an earnings release issued Wednesday, Boston Beer (NYSE: SAM) President and CEO Dave Burwick detailed the three brands. They include a 26.2 Brew from wholly-owned affiliate Marathon Brewing Company, which will be a gose beer made with sea salt targeted at runners; a Wilf Leaf Hard Tea, a craft hard tea with low calorie and low sugar content;…
