Consumers confused about protein


Americans know protein is good for them. As for where to get it, that’s less clear.

Awareness of protein content in popular foods is fairly low among U.S. consumers, a new study finds, although a majority of respondents acknowledge it’s an important macronutrient.

Nielsen reports that 55 percent of U.S. households believe high protein is a key factor when making food buying decisions. More than 5.4 million Americans follow a high-protein diet, and Nielsen has previously reported almost half…

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