Meal kit company HelloFresh is making an increasingly good impression on American consumers.
Since January, HelloFresh’s Impression score among Americans aware of the brand increased from 15 to 18, according to the YouGov BrandIndex. Respondents were asked if they have an overall negative or positive impression of the brand.
In contrast, the score of competitor Blue Apron has dropped from 15 to 13, per YouGov.
During the same period, HelloFresh’s Satisfaction score hit a peak of 26.…
