Cool Offices: Field Nation’s new office reflects brand, network


Technology company Field Nation's new downtown Minneapolis office is a physical reflection of its virtual landscape: Vibrant orange tubing that houses electrical wire — resembling a circuit board or a network map — meanders through the space, both to guide the visitor and to exhibit the company's brand.

"We wanted to create a space that connected the brand and business," said Betsy Vohs, CEO of Minneapolis-based design firm Studio BV.

The orange conduit's omnipresence in the office is a manifestation…

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