In its latest response to Bud Light's corn syrup commercials, MillerCoors has created a Coors Light smart tap handle that directly responds to negative advertising.
Chicago-based MillerCoors, which maintains significant operations in Milwaukee, will launch the tap handle, which lights up each time Bud Light mentions Coors Light on social or broadcast media, in select cities beginning March 21. Each time the handle illuminates, drinkers receive free Coors Light.
