E.l.f. is a winner in post-pandemic beauty brand recovery with a 33% sales increase


E.l.f. Beauty has emerged a winner among cosmetics brands recovering from pandemic shut-downs when there was less demand for makeup, announcing net sales increased 33% to $122.3 million in its second quarter driven by strength in both its retailer and e-commerce channels.

It’s the 15th consecutive quarter of net sales growth, said Tarang Amin, chairman and chief executive officer of Oakland, California-based e.l.f. Beauty Inc. (NYSE: ELF) .

“We believe our value proposition, innovation engine…

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