Fidelity VP Diana Griffeth on the challenge of sales and getting to “yes”


Persistence is key to success in Diana Griffeth’s role as vice president, commercial business development with Fidelity National Title. It often takes time and multiple contacts to earn the trust of potential clients.

“Sometimes the answer is ‘no for right now,’” she said. “You follow up with an email or text, make another phone call, drop your card off at their office. You keep them on your list, see them at events and keep trying.”

Griffeth’s efforts have led to an impressive…

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