A vegan protein ball company is looking to add wholesale accounts as part of a slow and intentional growth strategy that looks to avoid many of the pitfalls of consumer packaged goods startups.
Philadelphia-based Plants on Fire was launched in 2019 as a wholesale and direct-to-consumer business and has since landed in local retailers like Riverwards Produce, South Philly Food Co-op, specialty grocery store Salt and Vinegar, and Herman’s Coffee.
Founder Danielle Kocher, who has had a longtime…
