General Mills Inc. and IHOP are teaming up to bring a viral TikTok trend to life in their new brand of cereal, IHOP Mini Pancake Cereal – Blueberry & Syrup.
What started in April 2020 as video portraying Sydney Melhoff pouring milk into a bowlful of tiny pancakes, soon inspired the trend #pancakecereal with other TikTokers making cereal out of various foods and pastries and generating billions of views.
“As a leader in breakfast and pancakes, IHOP tapped another breakfast hero, General…
