Alternative music Grammy-nominee Halsey is launching a second, lower-priced beauty brand aimed at her younger fans, and Walmart will be its exclusive retail partner.
The AF94 collection will be priced at $10 and under and will include face stickers, cream blush sticks, volume mascara, eyeshadow crayons and biodegradable makeup remover wipes, and will debut July 25.
Walmart (NYSE: WMT) will dedicate specially branded shelves in its beauty aisle to the new brand as well as promotional signage throughout…
