Harleys Co. opened in its new 3rd Ward location in Milwaukee on Monday, replacing its longtime home in Shorewood.
The new location is in the first floor of the historic Marshall Building at North Water and East Buffalo streets, where store manager Jeff Brand expects to attract more business from the 3rd Ward’s busy sidewalks and out-of-town visitors to Milwaukee.
“We feel this is the new retail hot spot and we wanted to be part of it,” he said.
