Many will try and get to State Farm Stadium in Glendale, but tickets are limited and expensive. Instead, Scottsdale will be a key player in entertaining millions throughout Super Bowl week and on Sunday night during the Big Game. Scottsdale officials and bar and restaurant owners say they're used to playing host to large crowds during high-profile events throughout the year, but they're now in a mad dash to get ready for a massive influx of people in the days leading up to the game.