Jen Pinkston was looking at swimsuits for her daughters on the J.Crew website one night when she realized that in addition to its own clothes, the company sold the wares of other businesses.
That got the Austin entrepreneur interested in how she could get her pajamas featured on the site — she felt they aligned with the J.Crew style. After some digging, she found someone at the company to message, but had little hope of getting a response.
But the morning afterward, the apparel heavyweight responded…
