How this small business found the sweet recipe for success


Reggie Borders had been trying to perfect his aunt’s pound cake ever since he got his hands on the recipe. After baking four cakes for a fundraiser at his mother-in-law’s local church, a dozen more orders sprung up. Pretty soon, everyone seemed to have a sweet tooth and Borders secured his business license a year later.

Pound Bizness was founded in Oakland, California, in 2018 by Borders and wife Nicole Felix-Borders and it quickly leap frogged into a small business. The husband-and-wife duo’s…

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