Wanting variety in his workouts, Memphian Cole Giovannetti attended CycleBar, Iron Tribe and bootcamps with former Memphis Tiger Will Coleman. Giovannetti wanted even more classes but then realized signing up for several gyms was not good for his finances.
Cole and another athlete, Steven Kaspar, came together with a solution: diversiFIT.
The new initiative allows members to access six boutique gyms with one monthly membership. With a $250 per month contract, members can access CycleBar Germantown,…
