For the first time in over three decades, Molson Coors Beverage Co. returns to the Super Bowl ad lineup after Anheuser-Busch decided not to renew its exclusive rights to the game. Molson Coors revealed that it would highlight two of its core brands in Miller Lite and Coors Light in the 30-second television spot during the big game.
Anheuser-Busch held the exclusive rights to alcohol advertisements in the Super Bowl since 1989. In order to navigate around this sponsorship deal, Molson Coors (NYSE:…
