Nike's Jordan brand on Saturday will open a Los Angeles store that gives the fullest picture yet of its emerging bricks-and-mortar strategy.
At a time when consumers are increasingly shopping online, the 25,000-square-foot store, at 620 South Broadway, is designed to get tourists, athletes, high school students and VIPs through the door. Nike is billing the store as a "brand experience," similar to a SoHo store which Nike considers the "sharpest point" of its retail efforts.
