RXBAR, the Chicago company that gained popularity through its ingredient-conscious protein bars, is expanding into a breakfast vertical with a new line of hot cereal.
RX A.M. Oats, made from many of the same ingredients in RXBARs, contain one egg white, nine almonds, one date, a third cup of oats and natural flavoring. Each 12-ounce, single-serve portion has 12 grams of protein, 6 grams of fiber and is only 250 calories.
The oats come in three flavors: Maple, apple cinnamon and chocolate. And…
