Singer partners with streetwear label Supreme on ‘coolest sewing machine ever’


Sewers by the thousands answered the call during the pandemic, dusting off their machines to produce cloth masks by the millions to not only protect against the Covid virus but to reflect individual style. The stitching frenzy contributed to making hobby sewing cool again.

Now SVP Worldwide, parent company of the 170-year-old Singer brand, has partnered with streetwear label Supreme to produce what it calls "the coolest sewing machine ever," a bright-red high-tech model made to appeal to younger…

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