Sleep Number Corp. is opening one of its new concept mattress stores in Manhattan this week.
Minneapolis-based Sleep Number (Nasdaq: SNBR) said the new location, in a historic building at 136 Fifth Ave. in the city's Flatiron District, contains a few more technological innovations than your typical mattress store.
It's one of dozens of new stores the company is opening nationwide to boost its profile as new competition presses into the mattress market.