New lawsuit, same false allegations.
That was the response from SmileDirectClub on Friday to a case filed last week accusing the company of false advertising and violating federal law. The Spark Capital–backed company denies those claims, according to a news release, saying the lawsuit is an extension of previous complaints filed by dentistry organizations that have failed.
“[T]his class action lawsuit is nothing more than an apparent effort to now abuse the judicial system to promote the same…