Lauren Benbassat was your typical young professional living in New York City. As a young professional, she was low on time and kitchen space for fueling up but wanted to find a nutritious, quick food solution.
"I was wondering, 'What's a product that has everything I need?' And I want protein as well, not just a carb-based smoothie. I wanted something to make literally at my desk," she said, ultimately not finding anything that fit the bill. "My father was an entrepreneur, so that was my example…