Tech entrepreneur brings her Salesforce knowledge to craft brewers


A pink slip led to opportunity for banker-turned-entrepreneur Natalie Waggett, co-founder of Ohanafy, a tech company trying to sell itself as the craft beer industry’s “only” end-to-end software system built on Salesforce (NYSE: CRM).

In an interview, Waggett talks about how a recession-era layoff and a personal tragedy led her to jump off the entrepreneurial cliff. And why she’s not looking back.

Ohanafy means “to become family,” and that describes the culture she's trying to create,…

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