With $1,200 and an idea, Jake Deleon created what has become a category leader in the Filipino grocery market. His Fila Manila, launched in November 2020, has quickly gained market share and can already be found on the shelves of major retailers like Whole Foods Market and Sprouts Farmers Market.
Not yet two years old, the Cherry Hill area brand counts the Kraft Heinz Co. as a backer and will launch in Target this October.
Fila Manila came to market with three sauces: an adobo, a caldereta, and…
