There once was a time when the CEO or president of a company was the one who did the talking. When it came to speaking with the media, she or he was almost always the face of the company.
That reality seems to be shifting. More and more, often when we’re writing stories about company strategies, the chief financial officer is also made available for interviews. In other words, the number crunchers have been released!
And it’s a good thing. We all know that when it comes to setting financial…
