Thread’s new backpack, the start of its own product line, is drawing customer response strong enough for the startup to set more ambitious goals.
Less than 24 hours after launching a Kickstarter campaign on Wednesday, 411 backers pledged $75,432, handily surpassing the $45,000 goal with almost six weeks to go.
Founder and CEO Ian Rosenberger plans to keep the deadline but up the ante.
“We have been blown away by the response, so now we’re moving the goalposts,” he said. “We believe there…
