Boston is home to the nation’s largest biopharma cluster. As the Business Journal has reported, Massachusetts-based life sciences companies are pulling in record breaking investments. But just as the sector is growing, so is competition.
To maintain dominance in the future, these pharma companies will need to exhibit a new kind of leadership — one that speaks to the new role of the pharmaceutical industry in American life. In our new study, M Booth Health found that consumers have developed…