Jack “Trip” Straub III said his family learned an important lesson more than a decade ago when it tried to expand its upscale grocery chain farther to the west.
In December 2008, Straub’s Fine Grocers opened a new store in Ellisville, its first since 1966 and larger than the others in the Central West End, Webster Groves, Clayton and Town and Country. A deep economic recession gripped the country, but there was another factor why the store closed in less than a year, said Straub, the company’s…