What whipped cream vodka can teach us about the bourbon business


Do you remember what the trendy beverage was before bourbon took off? Whipped cream-flavored vodka.

It was huge — and liquor companies wanted a part of it, according to Allan Latts, chief operating officer of Bardstown-based distiller Heaven Hill Brands.

Latts spoke this morning at the Kentucky Economic Forum, an event held at the Brown & Williamson Club at Papa John's Cardinal Stadium.

Flavored vodka was so big around the turn of this decade that one of Heaven HIll's rivals, Beam Inc. (today,…

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