Where’s the beef? Walmart looks to add ‘transparency’ as it enters industry


In a blog post penned by Walmart's "SVP Meat," the retailer spelled out why it's getting into the beef industry.

"To answer our customer's demands, we need visibility into every step in the supply chain," wrote Scott Neal. "So, we're working with best-in-class suppliers to create an end-to-end Angus beef supply chain."

In the post, Neal noted that Texas rancher Bob McLaren of 44 Farms and Prime Pursuits is helping the Bentonville-based company source cattle raised on family farms and ranches. Walmart…

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