Kettler Inc.'s decision to move its naming rights from the Kettler Iceplex to Capital One Arena's second-level concourse was a long time in the making.
CEO Bob Kettler told me Thursday that his company and the arena's owner, Monumental Sports & Entertainment, started exploring different avenues for Kettler to market its brand a year ago, just as its 12-year naming rights deal for the Washington Capitals' practice facility was nearing an end.
