If you were a peach farmer, would you rather harvest and sell your fruit at the same time as all the other peach farmers in the country, or (assuming you could control this) when peaches are scarcer? Hopefully you’d prefer to sell in a scarce market, where you could be more of a price-setter than a price-taker.
The same idea, the timing of supply and demand, applies to selling a business. Selling when the market is oversaturated with buyers who are flush with capital is better than the alternative.…
