Working on your 2023 business plan? Here’s a suggestion: Instead of turning your company inside out, try turning it outside in.
The concept and value of outside in comes from Raj Gupta, a multiple-time Fortune 500 CEO who cautions companies about taking a singular focus on incremental improvements of current product-based goals. Gupta contends that by constantly looking inward you risk missing market shifts that can render your product too limiting or too expensive, or both. It makes sense.
So…
