When food service product business New WinCup Holdings Inc. launched sustainable straws in 2020, the company knew restaurants and retailers would be target customers. It didn’t expect excitement for the product to come from sports stadiums.
Two years after launching the biodegradable “Phade” straws, WinCup's product has been used in venues hosting the Super Bowl, the NCAA National Championship game and the PGA Championship.
The Stone Mountain, Georgia-based company's eco-friendly straws…
