Blue jeans? As insulation?
Yep. Look inside the walls of Habitat for Humanity of Greater Greensboro's latest house, and you'll see denim.
Wrangler gave Habitat more than 1,000 square feet of recycled denim fabric – transformed into insulation – to the project on Asher Downs Drive. The leftover denim scraps came from Wrangler's manufacturing centers.
The company Bonded Logic shredded the scraps then turned them into home insulation material with help from Cotton Incorporated’s Blue Jeans…
