After a rookie franchisee hit bit numbers a few years back, Pita Pit started to take notice of Jacksonville. Now, the sixth Pita Pit location is readying to open.
Bill Wilfong, vice president of franchise development with Pita Pit, said that traditionally, Florida has been one of the company's top markets.
"Our average unit volume in Florida is higher than in most places in the country," he said. "We also stuck a deal with Aramark to have school facilities and airports – that's how we got in…