The Missouri Department of Transportation is taking an unconventional approach with its new "Drive High, Get a DUI" campaign. It's going straight to the pizza box, targeting marijuana smokers with the munchies and a hankering for pizza.
To create the campaign, MoDOT teamed up with advertising agencies Adzze and Bucket Media, which has a Kansas City office. The advertisement, placed directly on pizza boxes at Missouri eateries, warns drivers to "Don't drive high." It features the outline of a car…
