Icon Technology Inc. and Lennar Home Corp. on Nov. 10 revealed that the startup's first foray into the volume homebuilding game will be the Genesis Collection at the Wolf Ranch master-planned community west of I-35 along U.S. Highway 29 in Georgetown, about 30 miles north of Austin. Construction is underway and reservations will begin next year, with prices expected to start in the mid-$400,000s. "For the first time in the history of the world, what we’re witnessing here is a fleet of robots building an entire community of homes," ICON CEO Jason Ballard said.
