Fifth Third Bancorp is joining the crowd by jumping into a fast-growing segment of investment management known as the robo-advisory business.
Fifth Third Securities, the brokerage and investment advisory arm of downtown Cincinnati-based Fifth Third (Nasdaq: FITB), has launched an automated investment advisory platform this week known as OptiFi.
OptiFi, like other so-called robo-advisers, uses computers to automatically determine the types of investments a client should make. Unlike hands-on portfolio…
