Fifth Third gets into robo-adviser business


Fifth Third Bancorp is joining the crowd by jumping into a fast-growing segment of investment management known as the robo-advisory business.

Fifth Third Securities, the brokerage and investment advisory arm of downtown Cincinnati-based Fifth Third (Nasdaq: FITB), has launched an automated investment advisory platform this week known as OptiFi.

OptiFi, like other so-called robo-advisers, uses computers to automatically determine the types of investments a client should make. Unlike hands-on portfolio…

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