Dormify wants to furnish dorm rooms and capture customers for life


Amanda Zuckerman and her mother, Karen Zuckerman, were shopping at the Bed Bath & Beyond in New York City’s Chelsea neighborhood when they got the idea for what would become their dorm room décor company, Dormify.

They were looking for twin XL-sized bedding, among other dorm essentials, for Amanda’s freshman year at Washington University — and they found that function definitely took precedence over style, Amanda said.

“Moving to college can be an overwhelming transition, and moving your…

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