Dormify wants to furnish dorm rooms and capture customers for life


Amanda Zuckerman and her mother, Karen Zuckerman, were shopping at the Bed Bath & Beyond in New York City’s Chelsea neighborhood when they got the idea for what would become their dorm room décor company, Dormify.

They were looking for twin XL-sized bedding, among other dorm essentials, for Amanda’s freshman year at Washington University — and they found that function definitely took precedence over style, Amanda said.

“Moving to college can be an overwhelming transition, and moving your…

Previous Top Chef picks two signature Milwaukee spots for filming this week
Next WesBanco opens second loan production office in Tennessee