Walmart and Gerber have teamed up to test a line of organic baby and toddler foods, an effort by the nearly century-old child nutrition retailer to stay relevant as parents increasingly seek out minimal-ingredient, pesticide-free meals for their kids.
The new Gerber brand, called Freshful Start, will be available beginning this week at 50 stores in Texas, Arkansas, Kansas and Missouri. The food will be stocked in refrigerated cases, Diana Marshall, vice president of baby merchandising for Walmart…
