A snapshot of the events, places and businesses that have put Austin’s tourism scene on the global map


Austin has transformed in the past decade-plus into a city with truly global name recognition.

That’s partly because of big events such as Austin City Limits Music Festival, South by Southwest and Formula 1 that attract hundreds of thousands of visitors. It also happens each weekend on a smaller scale through things like regular private conferences, bachelor and bachelorette parties and the hordes of new residents telling their friends to come visit.

Travelers spent an estimated $7.4 billion…

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